To first improve marketing analytics and then improve in-game analytics, Playrix-with assistance from AWS Enterprise Support-migrated to an Amazon Web Services (AWS) solution featuring Amazon Redshift, a fully managed petabyte-scale cloud data warehouse, and AWS Fargate, the engine for all extract, transform, load tasks in Playrix’s marketing analytics.
“Every successful mobile game requires not only a strong backend but also strong analytics of marketing strategies to acquire more users and in-game behaviors to optimize player retention and lifetime value,” explains Mikhail Artyugin, technical director of marketing automation at Playrix. While marketing analytics are important to track the success of advertising and other campaigns to reach and acquire new players, in-game analytics are critical for tracking behavior of players, including metrics that can be used to adjust in-game mechanics. But in the rapidly changing games industry, strong analytics are crucial to business growth and player experience. As player numbers continued to grow, the company’s original on-premises servers and self-hosted PostgreSQL database, along with its open-source analytics tools, struggled to scale as data quickly increased. This creates tens of petabytes of data that the company needs to analyze to drive insights on marketing campaigns and player behavior. Its applications have 1.2 billion downloads and see 85 million daily active users.
In each level, you need to solve a puzzle and to do so, you need to use the different tools, such as bombs, balls etc.Ī: Free stars can be earned by playing the game, but if you want to get free stars more quickly, you need to use the different methods, such as Homescapes hack, Homescapes cheats, Homescapes free download tips etc.Ī: In order to unlock the next level, you need to complete the current level and to do so, you need to solve the puzzle.As a leading casual game development company, Playrix is known for interactive mobile games. You can earn them by winning levels, completing daily tasks, or watching videos.Ī: You can earn stars by winning levels, completing daily tasks, or by watching videos.Ī: Free Homescapes app is a puzzle game, in which you need to complete different levels in order to move to the next one.
Each level has a different puzzle and the player has to figure out how to complete that puzzle. The backgrounds, foregrounds, and colors are so vivid.
The graphics in the play Homescapes online game are amazing.
To do this, the player must solve puzzles by moving the items around on the screen. Homescapes is a puzzle game where the player must clear the items in the house and make the house look beautiful.